Case Studies

Everything But The Bride

Challenge

Everything But The Bride is an online wedding supplier directory, enabling brides and grooms find wedding services quickly and easily. Wedding service suppliers are categorised by service and location.

Key objectives were:

• Ease of use
  
  
• Wedding couples to able to find services by location and/or category and/or search terms
  
  
• Analysis of page visits and tracking of visitor click-throughs
  

Solution

A new website was developed using ASP.Net and a MySQL database. The user interface was made more user-friendly with help of Flash, Ajax and custom Javascript scripts.

Benefits

The website is easy to maintain - a form collects data for free listings, which in turn are added to the directory by the website administrator with the simple click of a button, once approved.

Everything But The Bride went live in July 2010.