Web Design Trends

1. Responsive

Responsive web design has become the new rule of design, websites are becoming more and more mobile friendly. Designers must pay great attention now that their sites are fully functional on mobile devices to keep up with the growing internet browsing through smart phones and tablets.

2. Mobile First Approach

Mobile-first design is the process of designing for mobile (or smallest screened devices) first, then working up to the bigger ones. With mobile-phones now the primary devices used for browsing the web, having a site that effectively delivers content on a smaller screen becomes ever more important.

3. Focus on originality and the decline of stock imagery

The rise of commonly used design tools which use the same user interface design patterns, means that many sites now look and work in similar ways, and sites now need to do away with stock imagery, videos and icons and be completely bespoke in order to stand out from the crowd.

4. Flat Design

Flat Design is a style that omits any effects such as shadowing, bevelling, texture, and others, to create a "flat" design, literally. It keeps your site looking clean and elegant while still pulling users in using bold colours. It’s a minimalistic design that is growing in popularity and has the potential to keep growing and developing.

5. Scroll More, Click Less

It’s more intuitive for the user to scroll and allows for more dynamic interactions to happen between the user and your site. It’s also more mobile friendly. Mobile users don’t want to have to click through a jarring amount of pages to get the information they need. This offers up a clunky experience.

6. Typography

Text on the web is different to text in print, and should be treated different. In the past, it was a case of fitting as much text as possible into the screen space, mimicing the text's look in print, but research has repeatedly demonstrated that larger text sizes are conducive to easier reading on the web.

7. Larger Images

It's not only text that's getting larger on the web - images are getting larger as well!

It's still important to keep bandwidth limitations in mind, but as online speeds are ever increasing, especially on mobiles, this is becoming less of a problem.

A major trend is the use of images as backgrounds. Overlays using blur and colour effects allow text to float on top of the background without compromising on readability.

8. Authentic photography

Photographs will always be a main-stay within web design and design in general, but web visitors desire authenticity from the sites they use, and they know a stock photograph when they see one.

9. Ghost Buttons

Ghost buttons are the current trend in 2015. They are minimal, stylish, and created as a basic, flat shape – square, rectangle, circle, diamond – with no fill and a simple outline. They are completely (or almost completely) transparent, asides from the outline and text.