Web Design Trends

1. Material Design

Due to the popularity of Google’s Material Design, the colors and color combinations recommended in those design guidelines are likely to trend upwards in 2018. These colors are bright and bold. Even outside of Material Design, there have been many examples of web designs incorporating bright colors recently. This doesn’t show any sign of stopping anytime soon. You can use sites such as Material Design Palette and MaterialUI to help you choose a Material Design color scheme.

Web Design Trends

1. Gradients

The 2017 push for personalization has led to expectations of something other than the standard flat design. In 2018, you will see brighter, more vivid colors, and greater use of gradients.

2. Cards

Cards are expected to become even more popular. They are great for small screens and are also an effective way to share a lot of information in a small space. Thanks to their ease of use in mobile design, combined with their inclusion in Google’s Material Design, this trend isn't going anywhere.

3. Performance

Particularly on mobile, speedy, light-weight pages are pivotal. Flashy, gimmicky design is passe. Even images are becoming old-school. Everything on the page is there for one purpose: Increase conversions. We’re not adding animations simply for the sake of visuals; instead, we’re adding a cinemagraph to demonstrate and illustrate a product or offering. Movement to drive value and conversions is what’s hot now. Negative space draws attention directly to the engagement or conversion point — no distractions.

4. Secure Web Pages

In 2017, malicious hacking became an even bigger issue. Malware was bad enough — but the Ransomware outbreak is a thousand times worse. They lock up every file on your computer, every picture of your family, and it’s all encrypted, and you have to pay ransom to get the key. In 2018, trust is going to be a major concern of users who visit your web pages. Can they trust your download, they can even trust your contact form? Is their email and other personal information secure? Will your website infect their computer? Using HTTPS to protect confidential online transactions like online banking and online shopping order forms is the standard today, but given the rapid expansion of ransomware and malware, soon users will expect a secure experience and a trusted certificate on any webpage they visit and interact with.